WMAHSN supported Serendip start-up strikes deal with leading occupational health software provider

Posted on 21 November 2018 (Permalink)

Birmingham-based award-winning digital health tech company Kaido has landed a partnership deal with Cohort Software, the largest occupational health software provider in the UK.


Kaido Group Ltd is one of the start-ups in the Digital Health Quarter of the Serendip Smart City Incubator, delivered by Innovation Birmingham in collaboration with WMAHSN as the commercial partner.


The fastest growing workplace wellness programme in the NHS, Kaido focuses on providing innovative technology-driven solutions to promote employee wellness, with the ‘Kaido Wellbeing’ product set to address the physical, mental and social wellbeing of employees from Cohort Software's client organisations from March 2019.


Commenting on the landmark deal, Rich Westman, CEO and Founder of Kaido said: “Our partnership with Cohort Software is a momentous development in our bid to help foster happier, healthier employees across public and private sector organisations. Workplace Wellness is an increasingly important strategic priority for all employers, and this partnership with Cohort Software allows us to help their clients to realise this.


“As well as the immediate access to 100+ UK Companies, Cohort Software also operates in Australia, New Zealand and the Far East, so this opportunity really is a testament to our growth as a company and allows us to continue striving towards realising our ambitions for the solution.”


Kaido Wellbeing was launched in January 2018 as a digital, inclusive and cost-effective workplace wellness programme for employers. In the last ten months the solution has grown to be accessible to 100,000 employees from companies across the UK. Rich Westman added:


“We are taking employees on a 60-day journey exploring their physical activity, mental health, nutrition and sleep. They can take the challenge individually, or as part of a self-selected team. Over the course of the challenge we aim to raise awareness about the importance of good health and nudge users with healthy hints and tips to create long lasting and sustainable lifestyle change.”


Out of its current users, 76.5% increased their physical activity over the course of the 60-day challenge and 36.8% reported feeling less stressed at work.


Joining the West Midlands Academic Health Science Network’s digital tech incubator in 2016, Kaido became the first company to move into Innovation Birmingham’s multi-million-pound iCentrum facility, now the flagship building on a campus that hosts over 170 digital technology businesses. 


The business has been backed heavily by reputable global brands, with a current client base that includes Muller UK and Ireland and Great Ormand Street Hospital for Children and a partnership network that includes UHB NHS Foundation Trust, EIT Health and most recently Gymshark.


Kaido has been accepted onto Gymshark’s prestigious incubator for digital technology companies, which launched at Innovation Birmingham in October. Rich Westman added:


“I would encourage any business to start up in a place like Innovation Birmingham. Being located here has allowed us to attract both early investment and high-profile partners that have created a solid business foundation for the future.  With a significant revenue pipeline in place for 2019, we will be looking to make important additions to our team over coming months, and continue our exciting period of growth.”


To find out more about Kaido, visit the official webpage here.