Adverse Drug Reactions Champions in primary care and patient groups being sought

Posted on 9 May 2017 (Permalink)

Can we increase reporting of adverse drug reactions (ADRs) by recruiting champions to promote the Yellow Card Scheme more widely across the West Midlands? The regional Yellow Card Centre is using WMAHSN's Meridian health innovation exchange to recruit volunteer champions in primary care and patient groups to find out.
The Yellow Card Scheme is a confidential reporting scheme for ADRs, open to all healthcare professionals, patients and their carers. Information on the side effects of drugs is gathered using confidential Yellow Card reports, which are completed by healthcare professionals, and patients and their carers. The reports are submitted to the Medicines and Healthcare products Regulatory Agency (MHRA), the government agency in charge of regulating drugs. The Yellow Card reports are analysed to see if side effects are linked to particular medicines, to take action if need be, and to give prescribers and users the guidance they need.  
A campaign is now open on Meridian to recruit ADR champions in West Midlands primary care to promote Yellow Card reporting. 
ADR champions—individuals who help to spread the word about adverse drug reactions (ADRs) and the value of the Yellow Card Scheme—have helped increase reports from hospitals in the region. There are ADR champions in every acute trust within the West Midlands, but the more reports received, the greater the chance that important side effects are detected and appropriate action is taken to protect patients. ADR Champions in primary care and patient support groups to work with the Yellow Card Centre to raise awareness and share best practice across the region are now being sought.

If you are interested in becoming an ADR Champion or have an innovative approach to raising awareness and increasing ADR reporting, please take a look at the Meridian campaign and click on 'Submit Innovation'. Simply explain you would like to become a champion, how your innovation has helped or how would like to raise awareness in this area. 
If you would like more information or to discuss this further, please contact Karamjit Kaur Badyal, Pharmacovigilance Pharmacist at the Yellow Card Centre West Midlands, on