The NHS sees digital technology as a top priority, and expects clinicians to embrace digital technology and information to improve outcomes for patients. Facebook and other forms of social media are cost effective tools that can be used to meet this agenda and while the potential is huge, it is feared by many health professionals.
Dr Ruth Chambers OBE is a partner in a GP practice in Tunstall, Stoke-on-Trent, Chair of Stoke-on-Trent Clinical Commissioning Group, Honorary Professor at Keele and Staffordshire Universities and Clinical Lead for Long Term Conditions at the WMAHSN. She has been championing a WMAHSN programme, Technology Enabled Care Services exemplars of person-centred care, which aims to show how social media such as Facebook can be used by clinicians and professional to promote person-centred care. Ruth and her team have held workshops across the West Midlands to introduce, train and hopefully develop staff in practices to use it as an engagement tool.
In a recent article for the esteemed journal GP Online, Ruth writes about her experiences and how social media can play an important role in promoting patient-centred care and improving practice's relationships with patients. You can read the whole article here.