Export Hub – E-Commerce China Clinic and Digital Workshop

6 February 2017 iCentrum, Innovation Birmingham Campus, Faraday Wharf, Holt Street, Aston, Birmingham B7 4BB

Join Barclays and the Department of International Trade to learn about opportunities for international growth and market reach.

E-Commerce China Clinic – 10am - 12.30pm

Join the Department for International Trade (DIT), Barclays and the Royal Mail Group for a morning exploring how to do business in China and the support and tools that are available to you. This will cover a range of topics including:

  • the Chinese e-commerce market and an explanation of the different channels
  • an overview of the Royal Mail Store on Tmall
  • a practical how-to guide on reaching Chinese e-shoppers through Royal Mail Tmall Store
  • challenges faced and how to avoid them when doing business in China
  • how DIT, Barclays and Royal Mail can help local companies do business in China.

Register to attend by visiting www.exporthubicentrum.eventbrite.co.uk.

Business Growth networking lunch 12.45 - 1.45pm

Drop in for an informal network lunch reception where you can meet with a range of specialists to gain advice and guidance on topics covering finance, trade, language and culture, identifying overseas buyers and markets of opportunity in a relaxed and interactive environment. Lunch will also be provided. Register to attend by visiting www.exportdropin.eventbrite.co.uk.

Digital Workshop – 2 - 4pm

Join Barclays and the Department for International Trade at this interactive workshop to get savvy with your online presence. During the session you will learn:

  • How to optimise your website for an international audience
  • How to research your international audience
  • How to use online tools to gain valuable market insights
  • How to use social media with an international audience
  • How to leverage mobile and content marketing to improve your international presence.

Delegates should have, or be thinking of, developing a website that can be either B2B or B2C, and looking at ways to improve their digital marketing. Register to attend by visiting www.digitalexporthub.eventbrite.co.uk.