Creating a culture of health in the workplace: A Q+A with Kaido’s CEO, Rich Westman

Posted on 11 September 2019 (Permalink)

In the lead-up to our Digital Health Summit this week, we spoke to the founder of digital health company, Kaido. Rich Westman, sports scientist turned entrepreneur, founded the health and wellbeing service back in 2016 with the aim of boosting health and productivity in the workplace through an innovative digital health and wellbeing platform . Bolstered by the support of the West Midlands Academic Health Science Network (WMAHSN), Kaido is now the fastest growing workplace wellbeing providers to the NHS.




Q: Can you summarise Kaido and its aim in healthcare?

A: Kaido is a digital health company that aims to help more people to take control of their health. The Kaido wellbeing service sold to business employers, includes a combination of digestible health content and engaging wellbeing challenges to encourage users to think about their physical activity, nutrition, sleep and mental health.

Q: Why do you believe Kaido is unique in the market?

A: Traditionally, employee health and wellbeing programmes focused solely on physical activity and had a very one-size-fits-all approach. Kaido aims to change this by, taking a holistic approach to health.  Drawing on a unique combination of health expertise and data analytics we provide a tailored experience that becomes increasingly personalised to employees over time.

Q: Why did you decide to start working with WMAHSN?

A: After moving to the Innovation Birmingham Campus in 2016, we noticed that the WMAHSN were launching the Serendip incubator. We sparked up a conversation with the WMAHSN and it was clear that its health sector insight could prove invaluable to Kaido.

Q: How has the WMAHSN supported Kaido?

A: The WMAHSN allowed Kaido to evolve from a coffee shop idea, to an aspirational healthcare business.

In an increasingly competitive landscape, the WMAHSN has provided us with important industry insight and guided us to the right opportunities. The team has facilitated and supported applications to Creative England and EIT Health who invested £100k into Kaido. They’ve also introduced us to numerous public and private sector organisations – including one of our first paying clients, University Hospital Birmingham.

The next step between Kaido and WMAHSN is generating impact analytics – it’s important that we find out both the health and economic impact of Kaido.

Q: Would you recommend WMAHSN to those looking to pursue an idea in healthcare innovation? If so, why?

A: 100%. Healthcare is an increasingly complex and ever-evolving landscape. By working with the WMAHSN you can firstly understand the art of the possible, and from there develop a staged approach for development. The WMAHSN has all the right industry knowledge and contacts that will help save a lot of time for start-ups.

Q: Finally, any top tips to those looking to start a business or social enterprise in the digital healthcare space?

A: My top tips would be to start small, understand your customer and try to build valuable partnerships with healthcare organisations. The healthcare sector, whilst slow to adopt innovation, is changing and more open than ever to technology. If you’re openminded and willing to learn, then you should give it a go!


Want to learn more about more digital healthcare innovation and the West Midlands Academic Health Science Network? Visit our website.